Generating leads is crucial for any business, regardless of its size or industry. Without leads, there will be no customers and without customers, there will be no sales or revenue. Therefore, identifying potential customers and generating leads should be a primary goal for any business. In this blog post, we […]
Sales and marketing
17 posts
Digital marketing is essential for any business that wants to stay relevant and competitive in today’s market. But with so many different metrics to measure, it can be difficult to know where to start. In this blog post, we will explore some of the most important digital marketing metrics that […]
Website performance is important for many reasons. Not only does it affect your website ranking in search engines, but it also impacts your conversion rate, user experience, and overall success. Many factors affect website performance, but one of the most important is SEO. Search Engine Optimization is the process of […]
Reexia is one of the leading Business Development Agencies with a strong activity in B2B Marketing in the UK, and France. They have been identified as the best marketing agency for determining outcomes. What Services does Reexia provide? To succeed with competitors, businesses must be active on all marketing channels. […]
Importance of trade exhibitions – Ensuring communication with the players in their market is a major challenge for companies. Whatever their communication objectives, companies have many tools to consider, including trade exhibitions. What are Trade Exhibitions Trade Exhibitions (trade fair, trade show, or trade exposition) are events organised to allow […]
Whether you’re prepared for it or not, the Summer Sales Slump is a reality for many businesses, especially those operating in B2B. With school closings and family holidays, as well as the annual shutdowns of many businesses, it’s easy to see why the rate of sales closings naturally decreases during […]
Why is Building trust in Sales important? Many businesses these days are focused on acquiring new customers, spending more and more money on marketing and lead generation. However, did you know that it is more than 5 times more expensive to acquire a new customer than to retain an existing […]
Outsourcing sales is an effective way to reduce the costs of the sales process while preserving its quality and the expertise of salespeople and managers. It is an efficient way to engage with a sales strategy or enter a new market. In this article, we share with you the top […]
After several weeks of work, maybe months, you have finally closed your first sale with a customer on your radar. Congratulations! The first order from a new customer is undoubtedly one of the most important transactions in the Buyer Process and in your future business relationship with them. Beyond words […]
Selling your products or services is essential to the sustainability and growth of your Company. Sales Forecasting is an activity that demonstrates the maturity of your sales process. It allows you to have a concrete vision of your objectives and to plan your inventory, your cash flow and your operations […]
Cold calling is a Sales technique that has been around for years. While it may seem outdated by the emergence of other lead generation methods, it remains an effective channel for finding New Customers. The concept of Cold Calling involves contacting by phone people who do not know you and […]
Anyone involved in B2B Selling should aspire to be among the top performers in the industry, the ones who win deals, exceed targets and achieve the highest revenue. What are the characteristics that distinguish average salespeople from top performers in B2B sales? In this article, we share with you the […]
In the process of entering a New Territory or Market, it is essential to rely on information based on experience or market research. The goal of a Sales Territory Plan is to help you understand who your business’ potential customers are, how to capture their attention and identify potential barriers […]
Introduction to Cold Emailing: A Guide to Generating Leads When it comes to lead generation, cold emailing is one of the most effective and direct methods for reaching potential customers. However, this technique often suffers from a negative reputation due to its association with spam. Despite these misconceptions, cold emailing […]
Have a set of clear goals and research your target market before you start exporting Has your business reached a point where exporting could represent growth opportunities? How do you go about it? What is your target market? A market entry strategy includes these essential elements. It allows you to […]
So you have an important meeting in France… What about the language? English or French? both? In today’s article, “Language and business when working with French clients”, I will reveal two observations I often come across when I am involved in French/English meetings Did you learn French at School? If so, […]
If you’ve ever worked with different cultures, you know that misunderstandings and conflicts can easily arise due to cultural differences. Knowing how to deal with these cultural differences gives you a solid advantage in promoting your activities and conducting your negotiations smoothly. When it comes to getting around the negotiation […]