Importance of trade exhibitions – Ensuring communication with the players in their market is a major challenge for companies. Whatever their communication objectives, companies have many tools to consider, including trade exhibitions. What are Trade Exhibitions Trade Exhibitions (trade fair, trade show, or trade exposition) are events organised to allow […]
Business Development
15 posts
Why is Building trust in Sales important? Many businesses these days are focused on acquiring new customers, spending more and more money on marketing and lead generation. However, did you know that it is more than 5 times more expensive to acquire a new customer than to retain an existing […]
Why find a Business mentor? If you’ve ever embarked on the adventure of starting and running a business, you’ve probably encountered some difficulties or concerns that your friends and family have probably never faced. Entrepreneurship is a lonely road. Both professionally and personally, people have already gone through these difficulties […]
Outsourcing sales is an effective way to reduce the costs of the sales process while preserving its quality and the expertise of salespeople and managers. It is an efficient way to engage with a sales strategy or enter a new market. In this article, we share with you the top […]
If you are looking for a way to enter a new market faster, Increase your productivity or gain a competitive advantage, the solution could be strategic alliances. Building strategic alliances is a way that to grow your business without necessarily increasing its size or making additional investments. They give partners […]
Cold calling is a Sales technique that has been around for years. While it may seem outdated by the emergence of other lead generation methods, it remains an effective channel for finding New Customers. The concept of Cold Calling involves contacting by phone people who do not know you and […]
Anyone involved in B2B Selling should aspire to be among the top performers in the industry, the ones who win deals, exceed targets and achieve the highest revenue. What are the characteristics that distinguish average salespeople from top performers in B2B sales? In this article, we share with you the […]
In the process of entering a New Territory or Market, it is essential to rely on information based on experience or market research. The goal of a Sales Territory Plan is to help you understand who your business’ potential customers are, how to capture their attention and identify potential barriers […]
No Company could survive without Customers. They are the foundation of your Business, provide you with income and enable your organisation to achieve its Vision. It is extremely important not only to retain existing customers, but also to attract new ones. How to find new customers? In this article, we […]
Why Outsourcing your Business development? Business Development is about generating long-term value for an organisation through its customers, markets and relationships. For many businesses, mainly SMEs, the Business Development function is not clearly defined. This is often due to budget constraints which hamper the possibility of hiring a team dedicated […]
Finding new customers is essential to the sustainability and the growth of your Company. However, it is not an easy task! to succeed over time, it is necessary to put in place an action plan adapted to your market and your company. Many possibilities are available. In this article, we […]
Have a set of clear goals and research your target market before you start exporting Has your business reached a point where exporting could represent growth opportunities? How do you go about it? What is your target market? A market entry strategy includes these essential elements. It allows you to […]
Let’s get right to the point.. What is Business Development ? Business development generally refers to all the activities and strategies that a company implements to stand out in its industry, increase sales and profitability. Activities such as finding strategic partners, acquisitions and financing can complement a strategy purely based […]
So you have an important meeting in France… What about the language? English or French? both? In today’s article, “Language and business when working with French clients”, I will reveal two observations I often come across when I am involved in French/English meetings Did you learn French at School? If so, […]
If you’ve ever worked with different cultures, you know that misunderstandings and conflicts can easily arise due to cultural differences. Knowing how to deal with these cultural differences gives you a solid advantage in promoting your activities and conducting your negotiations smoothly. When it comes to getting around the negotiation […]