Market development is a growth strategy that identifies and develops new market segments for current products.
Why Outsourcing your Business development? Business Development is about generating long-term value for an organisation through its customers, markets and relationships. For many businesses, mainly SMEs, the Business Development function is not clearly defined. This is often due to budget…
Growing a business requires strategic planning, creativity, and consistency. Finding new customers and expanding your reach can be challenging, but with the right techniques, you can drive sustainable growth and achieve long-term success. In this guide, we’ll explore five actionable…
Have a set of clear goals and research your target market before you start exporting Has your business reached a point where exporting could represent growth opportunities? How do you go about it? What is your target market? A market…
Let’s get right to the point.. What is Business Development ? Business development generally refers to all the activities and strategies that a company implements to stand out in its industry, increase sales and profitability. Activities such as finding strategic…
So you have an important meeting in France… What about the language? English or French? both? In today’s article, “Language and business when working with French clients”, I will reveal two observations I often come across when I am involved in…
If you’ve ever worked with different cultures, you know that misunderstandings and conflicts can easily arise due to cultural differences. Knowing how to deal with these cultural differences gives you a solid advantage in promoting your activities and conducting your…