The Strategic Approach to B2B Email Marketing and Lead Generation in 2025
Master B2B email marketing and lead generation by leveraging segmentation, quality leads, and appointment setting for sustainable growth in 2025.
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Let’s get right to the point.. What is Business Development ? Business development generally refers to all the activities and strategies that a company implements to stand out in its industry, increase sales and profitability. Activities such as finding strategic partners, acquisitions and financing can complement a strategy purely based […]
The world of marketing has changed a lot over the past decade and the Internet has become one of the most effective channels for paid advertising. All organisations, no matter their size or type have one thing in common: They are looking for leads that are interested and ready to […]
So you have an important meeting in France… What about the language? English or French? both? In today’s article, “Language and business when working with French clients”, I will reveal two observations I often come across when I am involved in French/English meetings Did you learn French at School? If so, […]
If you’ve ever worked with different cultures, you know that misunderstandings and conflicts can easily arise due to cultural differences. Knowing how to deal with these cultural differences gives you a solid advantage in promoting your activities and conducting your negotiations smoothly. When it comes to getting around the negotiation […]