Revamping Your B2B Email Marketing Strategy for Greater Lead Generation Success
Revamp your B2B email marketing for lead generation success! Understand your audience, segment your list, and deliver value to boost […]
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Selling your products or services is essential to the sustainability and growth of your Company. Sales Forecasting is an activity that demonstrates the maturity of your sales process. It allows you to have a concrete vision of your objectives and to plan your inventory, your cash flow and your operations […]
If you are looking for a way to enter a new market faster, Increase your productivity or gain a competitive advantage, the solution could be strategic alliances. Building strategic alliances is a way that to grow your business without necessarily increasing its size or making additional investments. They give partners […]
Cold calling is a Sales technique that has been around for years. While it may seem outdated by the emergence of other lead generation methods, it remains an effective channel for finding New Customers. The concept of Cold Calling involves contacting by phone people who do not know you and […]
Anyone involved in B2B Selling should aspire to be among the top performers in the industry, the ones who win deals, exceed targets and achieve the highest revenue. What are the characteristics that distinguish average salespeople from top performers in B2B sales? In this article, we share with you the […]
The covid-19 crisis has somewhat changed the dynamics in the world of Business Development. Lockdowns and travel restrictions have made it difficult to meet new Customers, and sellers face more challenges now than ever before. Those salespeople and businesses who are comfortable with distance selling will have a better chance […]
In the process of entering a New Territory or Market, it is essential to rely on information based on experience or market research. The goal of a Sales Territory Plan is to help you understand who your business’ potential customers are, how to capture their attention and identify potential barriers […]
No Company could survive without Customers. They are the foundation of your Business, provide you with income and enable your organisation to achieve its Vision. It is extremely important not only to retain existing customers, but also to attract new ones. How to find new customers? In this article, we […]
Why Outsourcing your Business development? Business Development is about generating long-term value for an organisation through its customers, markets and relationships. For many businesses, mainly SMEs, the Business Development function is not clearly defined. This is often due to budget constraints which hamper the possibility of hiring a team dedicated […]
Growing a business requires strategic planning, creativity, and consistency. Finding new customers and expanding your reach can be challenging, but with the right techniques, you can drive sustainable growth and achieve long-term success. In this guide, we’ll explore five actionable strategies to help you grow your business and secure more […]
Introduction to Cold Emailing: A Guide to Generating Leads When it comes to lead generation, cold emailing is one of the most effective and direct methods for reaching potential customers. However, this technique often suffers from a negative reputation due to its association with spam. Despite these misconceptions, cold emailing […]
Have a set of clear goals and research your target market before you start exporting Has your business reached a point where exporting could represent growth opportunities? How do you go about it? What is your target market? A market entry strategy includes these essential elements. It allows you to […]
Let’s get right to the point.. What is Business Development ? Business development generally refers to all the activities and strategies that a company implements to stand out in its industry, increase sales and profitability. Activities such as finding strategic partners, acquisitions and financing can complement a strategy purely based […]
The world of marketing has changed a lot over the past decade and the Internet has become one of the most effective channels for paid advertising. All organisations, no matter their size or type have one thing in common: They are looking for leads that are interested and ready to […]
So you have an important meeting in France… What about the language? English or French? both? In today’s article, “Language and business when working with French clients”, I will reveal two observations I often come across when I am involved in French/English meetings Did you learn French at School? If so, […]
If you’ve ever worked with different cultures, you know that misunderstandings and conflicts can easily arise due to cultural differences. Knowing how to deal with these cultural differences gives you a solid advantage in promoting your activities and conducting your negotiations smoothly. When it comes to getting around the negotiation […]