Email Marketing Automation Done Right: The B2B Perspective
In today’s B2B landscape, sending the right message at the right time isn’t just good practice – it’s essential for […]
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In the process of entering a New Territory or Market, it is essential to rely on information based on experience or market research. The goal of a Sales Territory Plan is to help you understand who your business’ potential customers are, how to capture their attention and identify potential barriers […]
No Company could survive without Customers. They are the foundation of your Business, provide you with income and enable your organisation to achieve its Vision. It is extremely important not only to retain existing customers, but also to attract new ones. How to find new customers? In this article, we […]
Why Outsourcing your Business development? Business Development is about generating long-term value for an organisation through its customers, markets and relationships. For many businesses, mainly SMEs, the Business Development function is not clearly defined. This is often due to budget constraints which hamper the possibility of hiring a team dedicated […]
Finding new customers is essential to the sustainability and the growth of your Company. However, it is not an easy task! to succeed over time, it is necessary to put in place an action plan adapted to your market and your company. Many possibilities are available. In this article, we […]
When it comes to lead generation, we’ve all received and heard about cold emails. Often associated with spam, the reputation of cold emails has suffered from abuse in mass marketing, and many businesses are reluctant to implement a commercial strategy with cold emails for fear of negatively impacting their reputation. […]
Have a set of clear goals and research your target market before you start exporting Has your business reached a point where exporting could represent growth opportunities? How do you go about it? What is your target market? A market entry strategy includes these essential elements. It allows you to […]
Let’s get right to the point.. What is Business Development ? Business development generally refers to all the activities and strategies that a company implements to stand out in its industry, increase sales and profitability. Activities such as finding strategic partners, acquisitions and financing can complement a strategy purely based […]
The world of marketing has changed a lot over the past decade and the Internet has become one of the most effective channels for paid advertising. All organisations, no matter their size or type have one thing in common: They are looking for leads that are interested and ready to […]
So you have an important meeting in France… What about the language? English or French? both? In today’s article, “Language and business when working with French clients”, I will reveal two observations I often come across when I am involved in French/English meetings Did you learn French at School? If so, […]
If you’ve ever worked with different cultures, you know that misunderstandings and conflicts can easily arise due to cultural differences. Knowing how to deal with these cultural differences gives you a solid advantage in promoting your activities and conducting your negotiations smoothly. When it comes to getting around the negotiation […]