Finding new customers is essential to the sustainability and the growth of your Company. However, it is not an easy task! to succeed over time, it is necessary to put in place an action plan adapted to your market and your company. Many possibilities are available.
In this article, we share with you 5 ideas to implement to find new customers and grow your Business.
Table of Contents
Customer recommendations
Customer referrals are extremely powerful in building new business relationships within your market.
In many cases, the trust factor is an important obstacle to getting a foot in the door with a new client and developing the business relationship. A recommendation or even an introduction can help you break the ice and start with a trust level greater than 0.
The different types of recommendations are:
- Introductions – Your clients recommend you and put you in touch with some of their contacts. This is a preferred strategy in the development of key accounts!
- Unsolicited recommendations- Your customers talk about you to their contacts because they really appreciate your products and services.
- Solicited recommendations – you can actively ask your customers for recommendations by sending a satisfaction survey. Always ask for their consent to use their recommendations.
Strategic Partnerships
Partnering with other companies operating in your market can be an effective way to get exposure for your business and attract new customers.
The idea is to target companies that work with your target customers in a way that gives you mutually beneficial exposure.
Read more about Strategic Alliance
Events
Participating in strategic events can be another way to meet new customers, promote your products and services and also get feedback from your target customers.
This strategy can also help you meet new strategic partners.
One of the benefits of attending events is that it’s easier to connect with people and break the ice. A simple conversation and a business card exchange will often add value to your follow up emails.
The COVID-19 crisis has slowed the organisation of events, here is a list to consider:
- Tradeshows
- Symposiums
- LinkedIn events
- Private Business Clubs
Digital Marketing
Digital Marketing refers to all the marketing techniques used on digital media and channels.
The main areas and techniques of digital marketing are:
- Email marketing
- Display advertising
- Search engine marketing (natural referencing + commercial links)
- Web analysis (web analytics)
- Affiliate Marketing
- Content marketing
- Social marketing
- etc…
Prospecting campaigns
The prospecting campaigns consist in coming into direct contact with your target customers through different methods.
The idea is to capture the prospect’s attention to determine their potential interest in working with you.
Generally, a prospecting strategy will include a combination of several techniques:
- Cold calls
- Cold emails
- Linkeding InMails
- Physical mailing etc..
Setting up a prospecting strategy is often one of the first activities to put in place when developing a new territory because it allows you to quickly understand the state of the market.
