Digital marketing is essential for any business that wants to stay relevant and competitive in today’s market. But with so many different metrics to measure, it can be difficult to know where to start. In this blog post, we will explore some of the most important digital marketing metrics that you should be measuring in order to assess the performance of your campaigns. From website traffic to conversion rates, we will cover everything you need to know in order to make sure your digital marketing efforts are on track.
Table of Contents
Traffic by Channels
There are a number of digital marketing channels available to reach your target audience. Here are some metrics to measure the success of your traffic by channel:
-Website traffic: This can be measured by tracking the number of unique visitors to your website, as well as the number of page views and time spent on the site.
-Social media traffic: If you’re using social media to drive traffic to your website, you can track the number of clicks and engagement (likes, comments, shares) on each post.
-Email traffic: If you’re driving traffic to your website via email marketing, you can track the number of clicks through to your website from each email campaign.
-Paid advertising: If you’re running paid ads (e.g. Google AdWords), you can track the number of clicks and conversions (sales or leads) generated from each ad campaign.
Website Visits
Website visits are one of the most important metrics to track, as they indicate the level of traffic flowing to your site. By tracking website visits, you can gauge the effectiveness of your marketing campaigns and determine which channels are driving the most traffic. Additionally, you can use website visits to identify potential customers and track their interactions with your site.
Number of New Visitors vs Number of Return Visitors
The number of new visitors to a website is always going to be higher than the number of return visitors. This is because there are more people in the world who have never visited the site before than there are people who have. That being said, you should still pay attention to both metrics. The number of new visitors will give you an idea of how well your marketing efforts are reaching new people, while the number of return visitors will give you an idea of how well your site is engaging those who do come to it.
Interactions per Visit
This metric that is often overlooked is the number of interactions per visit. It measures the number of times a user interacts with your content or website during a single visit.
Interactions per visit can be a valuable metric for understanding how engaging your content is and whether or not users are finding it useful. If you see a high number of interactions per visit, it indicates that users are spending a lot of time on your site and are interested in what you have to offer.
On the other hand, if you have a low number of interactions per visit, it could mean that users are quickly leaving your site without taking any action. This could be due to poor content quality or a lack of relevant information.
either way, monitoring the number of interactions per visit can give you insights into the effectiveness of your digital marketing campaigns and help you make necessary adjustments to improve results.
Bounce Rate
What is a good bounce rate?
This is a difficult question to answer because it depends on your website and your goals. A high bounce rate might not be a bad thing if you have a blog, for example. People might come to your site, read one article, and then leave. That’s not necessarily a bad thing. If you have an eCommerce site, however, a high bounce rate might indicate that people are not finding what they’re looking for. In general, a good bounce rate is between 20% and 40%. the site, however, you want people to stick around and browse through your products. A high bounce rate could indicate that people are leaving your site without buying anything.
There are a few things you can do to lower your bounce rate:
-Make sure your website is fast and responsive
-Add engaging content to your pages
-Make it easy for people to find what they’re looking for on your site
-Use effective calls to action
Digital Marketing Return on Investment (ROI)
Digital marketing return on investment, or ROI, is one of the most important metrics to measure. It allows you to see how effective your digital marketing campaigns are in terms of generating revenue for your business. There are a number of ways to calculate digital marketing ROI, but the most important thing is to make sure you’re tracking all the necessary data points.
To calculate digital marketing ROI, you need to track four key data points: leads, conversion rate, average order value, and lifetime value. These data points will give you a clear picture of how much revenue your digital marketing campaigns are generating for your business.
Leads: The number of leads generated by your digital marketing campaigns.
Conversion rate: The percentage of leads that convert into paying customers.
Average order value: The average amount each customer spends on your products or services.
Lifetime value: The total amount each customer spends on your products or services over their lifetime.
Once you have these data points tracked, you can begin to calculate your digital marketing ROI. To do this, simply divide your total revenue by your total spend on digital marketing activities. This will give you a percentage that shows how much revenue your digital marketing campaigns are generating for every dollar you spend on them.
For example, if you spend £100 on digital marketing activities and generate £500 in revenue from those activities, your ROI would be 500%.
To learn more about digital marketing metrics, visit our website Reexia and feel free to contact us. We’re happy to answer any questions.
