Comprehensive pay-per-click management services
Our PPC services include everything you need to run successful PPC marketing campaigns and help your ideal client find you. Our experts specialize in B2B marketing and can manage your campaign to the highest industry standards in line with your business expectations.
Our consultative approach allows us to clearly understand your business and who your customers are and enables us to make clear suggestions for getting the most out of your marketing efforts.
What else? We don’t just do marketing, we have a team of sales experts. So when we build a marketing campaign, we do it with one goal in mind: to increase your revenue!
This is why today Reexia is a leading business development agency.
What is PPC?
PPC (Pay Per Click) is an online marketing system that allows the advertiser to bid on a number of criteria to display advertisements to potential customers.
The advertiser then pays a “per-click” fee to place advertisements on search engines, social networks, websites or any other digital platform. Each time the Internet user clicks on the ad, he is then directed to the advertiser’s site.
What are the benefits of PPC?
Simply put, you only pay when someone clicks on your ad. In other words, you are only billed by result.
An important advantage of PPC systems is targeting. This allows the advertiser to position their ads at the top of search engines and to place themselves in front of the organic results of the competition. This can be ideal for new websites.
Is PPC suitable for niche B2B companies?
As mentioned above, the advantage of PPC is that you only pay when a user clicks on your ad. It is therefore up to the advertiser to be extremely specific in the bidding criteria so that only potential customers click on the ads.
In the context of a niche activity, quality takes precedence over quantity.
It will therefore be necessary to work over time to optimize campaigns and obtain an attractive return on investment.
What are the preferred platforms for B2b Companies?
It all depends on the company, its market and its customers.
If you’re selling a service or product that people search for on the internet, Google and Bing are probably the best candidates for your campaigns.
If your commercial development is more oriented towards education in a new technology, then it may be interesting to turn to the platforms on which your potential customers spend their time (Social networks or others).
Top Search Engines for B2B PPC campaigns
Google currently holds over 80 percent of the worldwide search engine Market share.
Google ads offers many formats and targeting options to suit most business needs.
Bing is the second largest search engine in the world with about 8 percent for the worldwide search engine market share.
Microsoft advertising offers similar PPC options and also allows synchronisation with Google ads.
Other search engines exist and are mainly used in other parts of the world. From a PPC advertising point of view, they are generally not considered priorities for Western markets.
Top Social Media for B2B PPC campaigns
With 722 million users, LinkedIn is not the largest social network, but it is the most business oriented.
The platforms offer many options for targeting options: company size, location, industries, job titles, and many more. From experience, LinkedIn ads tend to be more effective for business services.
With over 330 million monthly active users and half a billion tweets sent daily, Twitter is the place to keep you informed and up-to-date in your industry.
YouTube is the most widely used B2B social media platform for video with around 2 billion monthly logged-in users, and people watch a billion hours of video every day on the platform.
How to work with Reexia?
Our approach at Reexia is above all consultative. Most of the time, our clients entrust us with other activities such as prospecting or commercial management. Either way, we make sure we understand your goals and develop a tailored strategy to achieve them.