What is SEO?
SEO (Search Engine Optimization) is a key part of an overall Digital Marketing Strategy. It is the process of taking advantage of search engine algorithms (such as Google or Bing) to improve your website’s ranking and appear better in relevant search results.
Performing a SEO audit review is the first important step into improving your ranking and requires in-depth knowledge of SEO techniques. Our team of specialists have developed our SEO Services to help you achieve your objectives in the UK and internationally.
SEO Services – audit
The SEO audit allows you to analyse the structure of your website and identify ways to improve its ranking on search engines.
We will analyse all search engine relevant factors that can influence your search engine positioning:
- An in-depth analysis of your website:
- Semantic Analysis
- Content Gap and opportunities analysis
- Competitor
- Metatags
- Backlinks
- Search intent analysis
The result will be a complete diagnosis that will allow you to improve your SEO and increase your traffic over time in an organic way.
SEO Services – Strategy
What is the point in having a website if it drives no traffic? Unfortunately, this is a challenge many companies have online today. Having a website is now simpler than ever but unless you know SEO your website will most likely bring very little traffic. With increasing competition on the internet, it is essential to define a organic referencing strategy allowing you to stand out when a user searches for your products or services. In simple terms, SEO optimization allows you to increase your traffic and improve your conversion rate.
Once the SEO audit is complete and the areas for improvement identified, we identify the key performance indicators to build an SEO strategy (KPI). Then it remains to choose the groups of keywords and set up an action plan to improve the indicators.
There are many avenues to explore: content (page, blog), video, backlinks, etc.
Content Marketing
Creating and updating content according to SEO best practices sends positive signals to search engines. This tells them that the content on the website is up to date and will encourage search engines to show your website.
Reexia will support you in the process of creating quality content, especially if your products and services are niche and technical.
Content creation not only improves your organic SEO, it also improves your brand image in the eyes of users and thus increases your conversion rate.
Reputation
Simply put, search engines want to promote quality content that best meets the needs of Internet users. They naturally pay a lot of attention to the community effect of your site: Are there influential sites that send links to your site (backlinks)? Do you send links to other influential sites?
A SEO strategy ideally takes into account an activity of acquiring backlinks.
It is not about having a lot of bad quality links but of having quality links coming from referring sites. For example, if you are an automotive part supplier, backlinks from marketing agencies or non-specialized directories will not be effective.
It is therefore essential to research and select the sites with which you want to generate backlinks.