When designing a B2B outbound strategy, one variable significantly influences campaign performance yet is often underestimated: seniority. The impact of seniority on lead generation can shape response...

Understanding your B2B lead generation cost calculator before launching an outbound campaign is essential. Yet many companies begin prospecting without clear visibility on budget expectations...

An outsourced sales team is an external team that manages part or all of a company’s sales activity on its behalf. Instead of hiring, training, and managing an internal sales department, businesses...

B2B lead generation portal solutions are becoming essential for companies that rely on outsourced sales and prospecting. Without a clear system to track activity, leads and reporting, many B2B...

How to Generate B2B Leads Without LinkedIn When companies ask how to generate B2B leads, LinkedIn is usually the first channel mentioned. Over the last decade, it has positioned itself as the default...

Software lead generation is often discussed in abstract terms. Many articles talk about tactics, tools, and frameworks, but far fewer show what actually happens when a campaign is put into practice...

In outbound lead generation, few topics generate as much debate as telemarketing vs email marketing. Some businesses swear by cold calling, others rely almost exclusively on email. In reality, neither...

Many businesses invest in outbound lead generation without clearly defining what a lead actually is. This is one of the biggest reasons campaigns underperform. If the criteria are unclear, every...

Finding the right telemarketing partner can transform the way your business generates leads, books appointments and builds long-term sales opportunities. With many telemarketing companies in the UK...