Posts related to Business Development
When designing a B2B outbound strategy, one variable significantly influences campaign performance yet is often underestimated: seniority. The impact of seniority on lead generation can shape response rates, sales cycles, qualification depth and overall campaign difficulty. While industry, geography and…
Understanding your B2B lead generation cost calculator before launching an outbound campaign is essential. Yet many companies begin prospecting without clear visibility on budget expectations, campaign intensity or the true cost of lead generation. If you have ever searched for…
An outsourced sales team is an external team that manages part or all of a company’s sales activity on its behalf. Instead of hiring, training, and managing an internal sales department, businesses work with a specialist provider that focuses on…
B2B lead generation portal solutions are becoming essential for companies that rely on outsourced sales and prospecting. Without a clear system to track activity, leads and reporting, many B2B organisations struggle to maintain visibility once a lead generation campaign is…
How to Generate B2B Leads Without LinkedIn When companies ask how to generate B2B leads, LinkedIn is usually the first channel mentioned. Over the last decade, it has positioned itself as the default platform for B2B networking, prospecting, and social…
Software lead generation is often discussed in abstract terms. Many articles talk about tactics, tools, and frameworks, but far fewer show what actually happens when a campaign is put into practice. This is especially true in regulated or sensitive sectors…
In outbound lead generation, few topics generate as much debate as telemarketing vs email marketing. Some businesses swear by cold calling, others rely almost exclusively on email. In reality, neither channel is universally better. The effectiveness of telemarketing or email…
Many businesses invest in outbound lead generation without clearly defining what a lead actually is. This is one of the biggest reasons campaigns underperform. If the criteria are unclear, every reply, every conversation and even every piece of data collected…
Finding the right telemarketing partner can transform the way your business generates leads, books appointments and builds long-term sales opportunities. With many telemarketing companies in the UK offering different types of services, pricing structures and quality standards, small and medium…
For many years, companies have relied on B2B telemarketing to generate leads and schedule appointments. However, with the rise of email automation, LinkedIn outreach and digital marketing, several decision-makers question whether telemarketing remains effective. In 2026, is calling still a…
Growing a logistics franchise requires more than competitive rates or strong carrier partnerships. Real growth comes from building a consistent commercial pipeline through direct conversations with decision makers. This is exactly what Reexia delivered using B2B telemarketing for logistics, generating…
Sales outsourcing has become one of the most effective ways for UK B2B companies to expand their outreach, generate more qualified leads, and build a consistent sales pipeline. Whether you operate in manufacturing, engineering, logistics, distribution, technology, or other B2B…
Introduction In today’s competitive B2B environment, every conversation counts. Digital channels like email and LinkedIn play an important role, but when it comes to building trust and uncovering real opportunities, few methods are as effective as B2B telemarketing.At Reexia, we…
In 2026, small and medium-sized businesses will compete in a marketplace that is faster, smarter, and more digital than ever before. Yet, amid all the automation and online noise, one channel continues to deliver real business results: human conversation. That…
If you run a small accounting firm, you already know that finding bookkeeping clients can be one of the most challenging parts of growing your business. You might offer an excellent service, but without a steady stream of new clients,…
Manufacturing companies often face the same challenge in 2025. They produce high quality products, deliver excellent service, and maintain strong technical capabilities, yet growth feels inconsistent. Competition has increased, supply chains have shifted, and buyers have become more selective and…
The manufacturing sector is a world of precision, process, and partnerships. Whether you are supplying parts to aerospace giants, producing components for automotive suppliers, or offering niche solutions in industrial machinery, one truth remains the same: new business doesn’t just…
Telemarketing has often been misunderstood. For some, the phrase brings to mind outdated call centres with scripts and little regard for the customer on the other end of the line. In reality, modern telemarketing companies operate very differently. They combine…
A strong sales pipeline does not build itself. Even companies with great products and loyal customers often find that new business opportunities are harder to generate than expected. Securing consistent growth means having conversations with the right decision makers at…
Outbound lead generation remains one of the most effective ways for B2B companies to build predictable sales pipelines. Unlike inbound marketing, where you wait for prospects to find you, outbound campaigns allow you to proactively reach decision-makers through carefully targeted…