Growing a logistics franchise requires more than competitive rates or strong carrier partnerships. Real growth comes from building a consistent commercial pipeline through direct conversations with decision makers. This is exactly what Reexia delivered using B2B telemarketing for logistics, generating high-quality appointments with companies that actively ship goods and could benefit from tailored logistics support.
Table of Contents
What Is InXpress
InXpress is a global logistics franchise network that partners with major carriers such as DHL, FedEx, TNT and UPS. Rather than handling physical deliveries, franchise owners act as logistics consultants. They help businesses improve courier and freight efficiency by securing better rates, optimising shipping strategy and providing ongoing support. Their service is particularly valuable to small and medium sized companies with regular national or international shipments.
Campaign Objectives
The franchise owner needed a practical way to generate more sales opportunities within a defined local territory. The strategy focused on:
• Increasing face-to-face appointments through B2B telemarketing for logistics
• Prioritising medium to high volume shippers
• Engaging operational and logistics decision makers
• Avoiding unqualified leads or low-volume businesses
• Staying within a close driving distance to keep meetings efficient
Reexia’s Approach: Logistics Telemarketing with Local Focus
Reexia used a targeted logistics telemarketing campaign rather than generic outreach. The objective was simple; speak directly to businesses with shipping requirements and secure meetings based on operational value rather than price.
The campaign specifically targeted companies that:
• Ship daily or weekly
• Use courier or freight services regularly
• Would benefit from tailored logistics consultancy
• Operate within the franchise owner’s local area
This local approach was essential to increase meeting attendance and conversion potential.
Qualification Strategy
To maximise results, our agents used a consultative call structure that aligned with the principles of B2B telemarketing for logistics. Instead of pushing services, the focus was on understanding operational performance:
• How often do you ship goods
• Are your delivery times consistent
• Do you manage carrier contracts directly
• Are there cost inefficiencies or delays
• Would you consider reviewing your logistics process
This positioned the franchise owner as a logistics advisor, making prospects more open to meeting.
Results Generated through B2B Telemarketing for Logistics
| Metric | Outcome |
|---|---|
| Average daily appointments | 2 to 3 |
| Meeting type | Face-to-face |
| Location radius | Local driving distance |
| Lead profile | Medium and high volume shippers |
| Lead quality | Fully qualified meetings |
The project successfully delivered regular commercial meetings through telemarketing with businesses already shipping goods and open to alternative solutions.
Why B2B Telemarketing Works for Logistics Businesses
- High intent conversations
Direct calls create stronger engagement than email alone. - Meetings with decision makers
Only logistics, operations and procurement contacts were targeted. - Focus on operational improvement
The approach went beyond courier rates and focused on logistics optimisation. - Real-time optimisation
Call scripts, targeting and data were refined throughout the campaign.
Why Reexia Is a Strong Partner for Logistics Lead Generation
Reexia specialises in high-level B2B telemarketing for logistics, manufacturing, technical and industrial sectors. We understand complex decision making, long sales cycles and operational-based selling.
Our expertise includes:
• B2B telemarketing for logistics
• Appointment setting for logistics companies
• Data-driven campaign strategy
• UK and EU commercial market knowledge
• Real-time campaign optimisation
Ready to Increase Qualified Meetings for Your Logistics Business
If you operate an InXpress franchise or run a logistics company and want to increase your number of qualified meetings, Reexia can help.
We will:
• Identify companies with active shipping requirements
• Engage decision makers through logistics telemarketing
• Book qualified face-to-face appointments
• Build a predictable business development pipeline
Visit www.reexia.co.uk to learn more or contact us to discuss how B2B telemarketing for logistics could accelerate your commercial growth.
Final Note
This campaign demonstrates that targeted B2B telemarketing for logistics generates stronger commercial results than broad marketing outreach. By focusing on high shipping volume companies and organising local meetings, Reexia helped the InXpress franchise secure 2 to 3 high-value appointments every day. When executed strategically, logistics telemarketing is one of the most effective acquisition channels available to logistics businesses.