B2B Lead Generation
FUELING YOUR SALES PIPELINE
The engine behind sustainable business growth.
B2B lead generation is all about connecting you with the right decision-makers, creating real sales opportunities, and keeping your pipeline full. By combining data-driven research, multi-channel outreach, and targeted messaging, we help you uncover new prospects, build relationships, and drive measurable growth.
Our B2B Lead Generation Services are designed to help businesses consistently create new opportunities and grow their pipeline. With a focus on precision targeting and multi-channel outreach, our team delivers high-quality leads that align with your sales objectives.
Our B2B Lead Generation – Key Features
1. Targeted Prospecting: We identify and reach out to the right companies and decision-makers that match your ideal customer profile.
2. Multi-Channel Outreach: Combining phone, email, and digital touchpoints, we maximise the chances of engaging with prospects.
3. Qualified Opportunities: Leads are pre-qualified against agreed criteria, ensuring your sales team invests time only in real opportunities.
4. Data-Driven Approach: We use insights and analytics to refine targeting and continuously improve lead quality.
5. Consistent Pipeline Growth: Our structured process ensures a steady flow of new leads, keeping your sales funnel active and predictable.
Why use B2B lead generation?
B2B lead generation is a vital process for businesses looking to consistently find new opportunities, connect with decision-makers, and fuel sustainable growth.
Key steps to successful lead generation campaigns
Defining Your Audience:
Identify the right industries, companies, and decision-makers that align with your ideal customer profile.
Quality Data:
Build accurate and segmented prospect lists to ensure outreach targets only the most relevant contacts.
Engaging Outreach:
Use multi-channel methods such as phone, email, and digital touchpoints to connect with prospects effectively.
Qualification Process:
Pre-qualify leads against agreed criteria so your sales team speaks only with genuine opportunities.
Tracking & Analytics:
Monitor response rates, conversion ratios, and outcomes to refine targeting and improve results over time.
Consistency:
Maintain steady outreach and follow-up to create a reliable flow of leads and keep your pipeline strong.
Case study - Niche Manufacturer
A specialist manufacturer partnered with Reexia to trial a short lead generation campaign using our multi-channel approach. With a highly niche product offering, expectations were modest, as the company had previously struggled to generate consistent opportunities.
In just 10 days, our campaign produced 12 qualified leads, including multiple requests for quotation (RFQs) and interest from several major companies in the sector. Alongside this, we also received numerous requests for further information, opening the door to future opportunities.
The client was genuinely impressed, remarking that they had not anticipated such strong results in such a short period of time. The campaign demonstrated the power of a structured, multi-channel outreach strategy to uncover demand even in highly specialised markets.
Why Choose Reexia?
“Because we combine data-driven research with multi-channel outreach to deliver consistent, qualified opportunities for your business.”
Targeted Outreach That Works
We don’t spray and pray. Every campaign is built on clean, relevant data, ensuring your outreach reaches the right decision-makers from day one.
Systemised + Human Approach
Our process combines proven systems with real human expertise. Data research, email marketing, and telemarketing are tightly managed to deliver consistent results.
Flexible Business Development
Whether you need a short pilot, ongoing lead generation, or fully outsourced business development, we tailor our services to your goals, without locking you into unnecessary overheads.
Frequently Asked Questions
What do you define as a qualified lead?
We use a tiered lead qualification system to ensure clarity and consistency.
A lead is considered qualified when it fits your ideal customer profile and has shown a meaningful level of interest or engagement. Leads are categorised into three tiers:
Tier 1 In market decision maker
A relevant decision maker who is actively interested, open to a conversation, and ready to explore next steps such as a meeting or product discussion.
Tier 2 Not in market decision maker
A decision maker who is a strong fit but not ready to move forward at this stage. They are open to future conversations or follow up at a later time.
Tier 3 Strong influencer
A senior or influential contact who may not be the final decision maker but has the ability to influence internal discussions or support an introduction to the right person.
This approach ensures that every lead has commercial relevance and clear strategic value for your pipeline, even if they are not yet ready to buy immediately.
How is your lead generation different from buying data or bulk email lists?
Our approach is research driven and targeted, not list based or automated at scale. Contacts are researched, validated, and aligned with your ideal customer profile before outreach begins. The focus is on quality conversations and relevance rather than volume or mass activity.
Do you guarantee a number of leads each month?
We do not work on a volume guarantee model, because quality and commercial relevance are more important than hitting a fixed number. Instead, campaigns are structured to generate meaningful conversations and leads that have a realistic chance of progressing.
What industries do you typically generate leads for?
We work mainly with niche and technical B2B organisations, including engineering, manufacturing, technology, and specialist service providers. Our approach is particularly suited to sectors where outreach needs to be professional, informed, and tailored to specific decision makers.
How long does it take before leads start coming through?
This varies depending on the market and the complexity of the offer, but most campaigns begin to see early engagement within the first few weeks. During the initial period, messaging, targeting, and audience segments are refined to improve lead quality and consistency.
Do you hand over leads directly to our sales team?
Yes. Leads are shared with your team along with context from the conversation and any relevant notes (lead report). Where required, we can also help schedule follow up calls or meetings to ensure continuity and a smooth handover into your sales process.