LEAD GENERATION
Cost Calculator
Estimate the cost of a B2B outbound lead generation campaign in under a minute. This calculator is designed to help you understand the level of effort required to generate opportunities in your market, based on your targeting, geography, and objectives, before committing to a discussion with an agency.
Use the estimator below to receive a realistic campaign range and a recommended outreach approach.
Estimate your lead generation campaign
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- Results
Why this calculator exists
Lead generation pricing is often presented as a fixed number, which rarely reflects how outbound campaigns actually work. The cost of generating opportunities varies significantly depending on who you need to reach, how competitive your market is, and the level of precision required.
This calculator was built to bring clarity earlier in the process. It helps set expectations by linking campaign cost to effort, rather than promising unrealistic results or generic pricing.
What this estimate helps you understand
The output of the calculator is intended to give you a clear direction rather than a hard quote. It highlights whether your market is straightforward or complex, which outreach methods are likely to be effective, and whether your objectives are realistic within a given budget range.
For many companies, this step alone helps avoid unnecessary back and forth and ensures that any follow-up conversation is focused and productive
How this estimator evaluates your campaign
This estimator does not predict results. It assesses the level of effort and complexity required to run an outbound campaign based on the inputs you provide. The factors below explain how those inputs influence the estimate you receive.
Key steps to successful lead generation campaigns
Target market complexity
Some markets are easier to engage than others. Factors such as industry maturity, competitiveness, and how commonly prospects are contacted influence how much outreach effort is required to generate conversations.
Decision-maker accessibility
Reaching senior decision-makers typically requires more time and persistence than contacting operational or technical roles. Accessibility directly affects outreach volume and follow-up requirements.
Targeting precision
Highly specific targeting usually leads to better conversations but requires more research and preparation. Broader targeting may allow faster outreach but can reduce relevance and engagement.
Outreach intensity
Campaigns differ in how many touchpoints are required before a response is likely. The estimator considers whether a light, moderate, or sustained outreach effort is more appropriate based on your inputs.
Channel mix
Email, telemarketing, or a combination of both each require different levels of human involvement and coordination. The estimator accounts for this when recommending an approach and cost range.
Consistency over time
Outbound campaigns rarely perform from isolated activity. The estimator assumes structured outreach over a defined period rather than one-off actions, which affects overall effort and resourcing.
Frequently Asked Questions
How accurate is the estimate?
The estimate is indicative and based on typical campaign structures and effort levels. It is intended to provide direction rather than a prediction, with final details confirmed after a brief discussion.
Do you provide the data?
Yes. Data sourcing, cleaning, and validation are handled internally as part of the campaign setup.
What counts as a lead?
A lead is a contact who matches the agreed criteria and is open to a conversation or next step. This is defined clearly before a campaign begins.
Is email or telemarketing better?
The most effective approach depends on your market. Some campaigns perform well with email alone, while others require telemarketing or a combined strategy.
Can I start with a pilot?
Yes. Most campaigns begin with a short pilot phase to validate assumptions before scaling.